Social Media and Marketing terms don't fit

I asked the question on where Twitter fits into today's Marketing terms and the response was Drip Marketing. This is old school thinking because the person who said this is old school. Twitter is in the category of yesterday when commercial turned Business into people when TV was new. If you’re a company wanting to cash in on this new media beware of old school teaching. This is a time of change. Change in the guards and the old way of thinking. You do not become an expert in this field at this time by knowing what worked before. You have to set up good basic rules and find someone who has been teaching themselves on this new media. If you look at the real experts of this they didn’t get their knowledge from a school. They did hours and hours of research, testing different theories and doing the wrong thing to find the right thing to do in this media. Their advice can only take you so far and the rest is left up to you. If you do not have the time and energy this takes to keep up with this fast Media. Then you need to find someone who does and of course this will be an expense but the rewards you can look back at the past and see how this made big companies out of little ones. You be the judge